Sökning: "Ida Eckerström"
Hittade 1 uppsats innehållade orden Ida Eckerström.
1. Varumärkeskaraktären – den levande marknadsföringsstrategin
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this study is to investigate what the process should look like when a company chooses a brand character to personify their brand. Furthermore the purpose is to recognize the challenges and risks that should be taken into consideration when managing this strategy. LÄS MER
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