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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Sustainable retailing - In-store display of ecological products

   Master-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Johanna Bardeman; Emelie Winroth; [2015]
   Nyckelord :In-store marketing; product displays; consumer behavior; ecological products; market driving retailers; consumer information;

   Sammanfattning : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. LÄS MER

3. 2. Hearing is believing

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Tomas Ellefsson; Johan Pfeiler; [2012]
   Nyckelord :Instore experiment; Sound; Brands; Marketing; Grocery shopping;

   Sammanfattning : Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. LÄS MER