Sökning: "Intermediary Luxury"

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  1. 1. Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments?

    Kandidat-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Författare :Maria Erlandsson; Elin Forslund; [2015]
    Nyckelord :Fashion; Intermediary Luxury; Brand Identity; Brand Image; User Imagery; Self-image Congruence;

    Sammanfattning : Title: Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments? Authors: Elin Forslund and Maria Erlandsson Supervisor:Ulf Aagerup Level: Bachelor thesis in marketing (15 ECTS). Spring 2015. LÄS MER