Sökning: "Jan Jarco"

Hittade 1 uppsats innehållade orden Jan Jarco.

  1. 1. Estimating the Impact of Website Changes on Conversion Rates

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Författare :Jan Jarco; [2023]
    Nyckelord :website design; causal inference; observational study; average treatment effects; double machine learning; Business and Economics;

    Sammanfattning : This study sought to evaluate the historical impact of changes to an ordering page of an online travel agency on its conversion rates. Data gathered from the website over a year, detailing aspects such as travel dates, prices, itineraries, number of passengers, travel time, and carriers, was analyzed. LÄS MER