Sökning: "Jennifer Hertzberg"

Hittade 2 uppsatser innehållade orden Jennifer Hertzberg.

1. 1. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

   Magister-uppsats, Jönköping University

   Författare :Jennifer Hertzberg; Louise Rask; [2021]
   Nyckelord :Product Placement; Brand Recall; Brand Attitude; Language Barriers;

   Sammanfattning : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. LÄS MER

3. 2. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

   Kandidat-uppsats, Jönköping University

   Författare :Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
   Nyckelord :Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

   Sammanfattning : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. LÄS MER