Sökning: "Jens Abrahamsson"

Hittade 2 uppsatser innehållade orden Jens Abrahamsson.

1. 1. Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Jens Abrahamsson; Niclas Lindblom; [2012]
   Nyckelord :Product Placement; Attitudes; Brand; Brand Recall; Generation Y;

   Sammanfattning : Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. LÄS MER

3. 2. Oberoende skivbolag i förändringstider : Om den förändrade affärslogiken i skivbolagsbranschen

   Kandidat-uppsats, Handelshögskolan BBS

   Författare :Daniel Abrahamsson; Jens Eriksson; Martin Larsson; [2009]
   Nyckelord :musikindustri; skivbolag; affärslogik; digital distribution;

   Sammanfattning : During the last decade the conditions for the music industry have been changed significantly. With the dropping sales of physical phonograms and the increasing illegal file sharing, the record labels have been forced to adapt and thus seek alternative sources of income next to the traditional sales of phonograms. LÄS MER