Sökning: "Jo Anna Kurzner"

Hittade 1 uppsats innehållade orden Jo Anna Kurzner.

1. 1. Communi(ty)cating Climate Change-A qualitative analysis of the zero waste movement in Cologne

   Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :Jo Anna Kurzner; [2018]
   Nyckelord :qualitative content analysis; zero waste movement; climate change; pro-environmental behavior; media influence; community engagement;

   Sammanfattning : This research analyzes the zero waste movement in Cologne, Germany, aiming to findout how media and communication influence pro-environmental (consumer) behavior ofan already environmentally aware target audience. A special focus lies on what dominantchannels and mediums are used as well as what role social media influencers play. LÄS MER