Sökning: "Joel Rehn"

Hittade 2 uppsatser innehållade orden Joel Rehn.

1. 1. Increasing Purchase Intention by Prompting Self-commitment

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Kristoffer Ahlen; Joel Rehn; [2013]
   Nyckelord :Cognitive dissonance; Purchase intention; Self-commitment; Self-prophecy; socially normative behaviour;

   Sammanfattning : There is a general consensus today that it is good to act in accordance with socially normative behaviour such as taking care of the environment. But even though most consumers have a positive attitude towards such behaviour, they often fail to convert that attitude into action. LÄS MER

3. 2. Var det värt det - Hur prisnivå påverkar uppfattad kvalitet, prisvärde och kundnöjdhet

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Joel Florén; Joel Rehn; [2011]
   Nyckelord :Customer Satisfaction; Quality; Value; Price; Experiment;

   Sammanfattning : The purpose of this paper is to examine the effect that price has on quality expectations and customer satisfaction and how price fits into a customer satisfaction model. An experiment in which participants are subject to scenarios of a high or low quality flight are used to test the hypotheses. LÄS MER