Sökning: "Johanna Hillforth"
Hittade 1 uppsats innehållade orden Johanna Hillforth.
1. Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
Kandidat-uppsats, Medier och kommunikationSammanfattning : Title: What are you doing - A study in the Swedish Armed Forces marketing Authors: Johanna Hillforth & Linda Olander Tutor: Josef Pallas Purpose: The purpose of this thesis was to analyze the communicative functions as the Swedish Armed Forces uses in its marketing communications. Method and material: The used method in this study is a qualitative semiotic content analysis, and the material analyzed is five ads from five of their latest advertising campaigns. LÄS MER
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