Sökning: "Johanna Hillforth"

Hittade 1 uppsats innehållade orden Johanna Hillforth.

  1. 1. Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation

    Kandidat-uppsats, Medier och kommunikation

    Författare :Johanna Hillforth; Linda Olander; [2014]
    Nyckelord :Myndighetskommunikation; innehållsanalys; kommunikationsfunktioner; Försvarsmakten; semiotik;

    Sammanfattning : Title: What are you doing - A study in the Swedish Armed Forces marketing Authors: Johanna Hillforth & Linda Olander Tutor: Josef Pallas Purpose: The purpose of this thesis was to analyze the communicative functions as the Swedish Armed Forces uses in its marketing communications. Method and material: The used method in this study is a qualitative semiotic content analysis, and the material analyzed is five ads from five of their latest advertising campaigns. LÄS MER