Sökning: "Jon Haglind"

Hittade 1 uppsats innehållade orden Jon Haglind.

  1. 1. Understanding Perceptions Towards, and Usage of, Social Media in the Context of Relationship Building: A Generational Comparison

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Haglind; Caroline Jonsson; [2012]
    Nyckelord :Generations; Social Media; Relationship Building; Business and Economics;

    Sammanfattning : Title: Understanding Perceptions and Usage of Social Media in the Context of Relationship Building: A Generational Comparison Date of the Seminar: 30 May 2012 Course:BUSN29. Master Thesis Authors:Lovisa Haglind and Caroline Jonsson Advisor: Jon Bertilsson Keywords: Generations, Social Media and Relationship Building Thesis purpose: The purpose of this study is to examine on what basis diverse generations’ perceptions towards, and usage-habits of social media can be understood. LÄS MER