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1. 1. Exploring competition in hypercomplex business landscapes ? An in-depth case study of mobile TV/Video at Sony Ericsson Mobile Communication

   Master-uppsats, Lunds universitet/Förpackningslogistik

   Författare :Jonas Stålenhag; Martin Modig; [2006]
   Nyckelord :strategy; technology; mobile tv; sony ericsson; competition; value chain; business model; hypercomplex; positioning; Technological sciences; Teknik; Production technology; Produktionsteknik; Technology and Engineering;

   Sammanfattning : What is essential for Sony Ericsson to consider when introducing the mobile TV/Video service? Given a technological development, such as mobile TV/Video, how does it affect a company's strategic possibilities and value chain positioning?.... LÄS MER