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1. Appearence Matters - Investigating the Return on Putting Effort in the Design of Presentation Material
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Should business-to-business (B2B) firms care about the design of their presentation material? Previous research within business-to-consumer (B2C) marketing has shown that putting more effort, in terms of e.g. creativity or expense, in advertising can be beneficial for the transmitting firm. LÄS MER
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