Sökning: "Julia Ausserdorfer"

Hittade 2 uppsatser innehållade orden Julia Ausserdorfer.

1. 1. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Nyckelord :Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Sammanfattning : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. LÄS MER

3. 2. Are you telling it like it is?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Reka Ines Tolg; Julia Ausserdorfer; Imke van Deest; [2009]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER