Sökning: "Julia Maxén"

Hittade 1 uppsats innehållade orden Julia Maxén.

  1. 1. Measuring a Brand's Value -A Qualitative study of Media Groups

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Ellen Svanberg; Julia Maxén; [2014-06-17]
    Nyckelord :Brand measurements; intangible assets; media groups; IAS 38; IFRS 3; ISO 10668.;

    Sammanfattning : Background and problem: Companies nowadays have recognized the importance of intangible asset e.g. brands and its effect on the financial statements. Brands are often hard to compute and is being measured slightly different in every company. LÄS MER