Sökning: "Julia Maxén"
Hittade 1 uppsats innehållade orden Julia Maxén.
1. Measuring a Brand's Value -A Qualitative study of Media Groups
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Background and problem: Companies nowadays have recognized the importance of intangible asset e.g. brands and its effect on the financial statements. Brands are often hard to compute and is being measured slightly different in every company. LÄS MER
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