Sökning: "Juster scale"
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1. The Lacking Relevance of Market Segmentation: A Cross-Category Study Using the Dirichlet Model
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Market segmentation is a core concept in marketing, but its relevance is being questioned. Researchers using the Dirichlet model claims that buyer profiles between competing brands rarely differ. LÄS MER
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