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1. ROOM FOR SALE - A critical review of different pricing strategies within the hotel industry; with a special focus on Revenue Management
Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Purpose: The purpose of the thesis is to critically review different pricing strategies with a special focus on Revenue Management and discuss the possibilities and challenges for hotels when optimising their profitability. Methodology: We have conducted three case studies on hotels located in the Öresund region. LÄS MER
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