Sökning: "Katharina Arnold Veronika"

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  1. 1. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Katharina Arnold Veronika; [2016-07-04]
    Nyckelord :sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

    Sammanfattning : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. LÄS MER