Sökning: "Kristina Huhn"

Hittade 2 uppsatser innehållade orden Kristina Huhn.

1. 1. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Paulina Lundin; Kristina Huhn; [2017]
   Nyckelord :Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

   Sammanfattning : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. LÄS MER

3. 2. How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Kristina Huhn; Lucia Luzzi; Paulina Lundin; [2016]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER