Sökning: "Linda Loftman"

Hittade 1 uppsats innehållade orden Linda Loftman.

  1. 1. Spring ikapp omvärlden : en studie om omvärldsbevakning i friskvårdsbranschen

    Kandidat-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Caroline Hedlund; Linda Loftman; [2010]
    Nyckelord :business intelligence; environmental scanning; omvärldsbevakning; friskvårdsbranschen; träningsanläggningar; omvärldsbevakningsstrategi;

    Sammanfattning : The aim of this thesis is to investigate how small organisations within the subject field health and training work with their environmental scanning. The main questions in this thesis are: How do the organisations work with business intelligence/environmental scanning? What is their environment like and of which parts does it consist? How extensive is their work with business intelligence/ environmental scanning? Which are their main fields of application and how is the work compiled practically? In order to answer these questions we have chosen to use a qualitative method, which in our case consists of two interviews with people in managerial positions within the health and training subject field. LÄS MER