Sökning: "Lisa Gardefors"

Hittade 2 uppsatser innehållade orden Lisa Gardefors.

1. 1. Does Political Experience and Educational Background of Politicians Matter?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Författare :Maral Shadloo; Lisa Gardefors; [2015]
   Nyckelord :Political leadership; Politicians education; Politicians experience; Economic development; Swedish Government;

   Sammanfattning : This thesis investigates whether the level of education as well as political experience among the politicians in the Swedish government affect the Swedish GDP growth. We use a new and unique dataset that covers the politicians governing in the Swedish government between 1917 and 2014. LÄS MER

3. 2. Attracting Lifestyles

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Karolina Hedén Lind; Lisa Gardefors; [2013]
   Nyckelord :value-expressive advertising; self-congruity; assimilation; differentiation;

   Sammanfattning : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. LÄS MER