Sökning: "Louisa Schäfer"

Hittade 1 uppsats innehållade orden Louisa Schäfer.

  1. 1. Sustainable Communication: Fashion Consumers' Reception and Interaction : The Case of Nudie Jeans

    Magister-uppsats, Jönköping University/Högskolan för lärande och kommunikation

    Författare :Louisa Schäfer; [2020]
    Nyckelord :Fashion Industry; Sustainable Fashion; Dominant Social Paradigm; Attitude-Behavior Gap; Sustainable Communication; Consumer Behavior; In-depth Interviews;

    Sammanfattning : The fast fashion industry has a large negative impact on the environment and its workers. Consumers purchasing fast fashion are reinforcing the dominant social paradigm, the assumption that humans are superior and the Earth’s resources unlimited. LÄS MER