Sökning: "Märtha Sjögren"

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1. 1. The MaP of Opportunitites - How to Create Value in the Older Machine Segment

   Master-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Paulina Nilsby; Märtha Sjögren; [2010]
   Nyckelord :Competitive strategy; the MaP-model; Customer value; Value drivers; Service innovation; Business-to- business; Older Machine Customer; Segmentation; Business and Economics;

   Sammanfattning : MC, Machine Corporation, although historically successful is facing challenges as the industry in which they operate is matured. They thus need to find new ways of generating revenues. LÄS MER