Sökning: "Mandus Olsson"

Hittade 1 uppsats innehållade orden Mandus Olsson.

  1. 1. A study assessing the relationship between ingredient branding and purchasing intention within a service environment

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ronny Huynh; Mandus Olsson; [2015]
    Nyckelord :Ingredient branding; B2B branding; B2C branding; brand knowledge; brand awareness; brand image; purchase intention; service sector.;

    Sammanfattning : Branding can be utilized to build profitable customer relationships and to differentiate companies in a competitive market. In the vast expanding growth of companies’ competitiveness on the marketplace, there have been increases of attention towards the concept of ingredient branding. LÄS MER