Sökning: "Marcus Linnarsson"

Hittade 2 uppsatser innehållade orden Marcus Linnarsson.

1. 1. The Ultimate Paradox of Outdoor Garment Consumption

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Lisa Johansson; Marcus Linnarsson; [2015-07-08]
   Nyckelord :Sustainable consumption; Intention-behaviour gap; Outdoor Enthusiast; Identity;

   Sammanfattning : Abstract Outdoor enthusiasts are caught in a paradox where their consumption of outdoor garments destroys the very nature that they are dependent on for their experiences. In this article the authors aim to contribute to the on-going discussion about sustainable consumption and the intention - behavior gap by focusing on the field of outdoor garment consumption. LÄS MER

3. 2. Relationsskapande genom sociala medier

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Marcus Linnarsson; Felix Liljedahl; [2013-07-11]
   Nyckelord :sociala medier; relationsmarknadsföring; transaktionsmarknadsföring;

   Sammanfattning : .... LÄS MER