Sökning: "Marian Rings"

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  1. 1. The Impact of Network Externalities and Trust on User Adoption of Mobile Peer-to-Peer Payment Technologies

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Marian Rings; Theodor Groth; [2017]
    Nyckelord :user adoption of technology; UTAUT2; mobile peer-to-peer payment; network externalities; trust;

    Sammanfattning : Mobile peer-to-peer payment technologies are receiving growing attention on a global scale, from consumers to banks, large tech companies, and startups, as an alternative payment method. They are one of the factors driving the cashless transformation with a potential global market value of over 900 billion. LÄS MER