Sökning: "Marketing Agility"

Hittade 4 uppsatser innehållade orden Marketing Agility.

1. 1. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Claudia Malmqvist; Claes Hedlund; [2023]
   Nyckelord :Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

   Sammanfattning : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. LÄS MER

3. 2. Complexity of Air Freight Networks : A Regional focus on Jönköping

   Master-uppsats, IHH, Marketing and Logistics

   Författare :Petrina Akor; Zlata Bulic; [2011]
   Nyckelord :Agility; Air Freight; ARA Model; Buyer Behaviour; Compatability; Effectiveness; Efficiency; Freight Forwarders; Integrators; Networks; Transportation;

   Sammanfattning : Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be differentiated from other products and services. A large number of companies have outsourced a large percentage of their non-core activities in order to concentrate on their core competencies with transportation of their goods being one of the aspects that they have outsourced. LÄS MER

4. 3. Strategy for the Reverse Supply Chain : Applicability of the Lean and the Agile Concepts

   Master-uppsats, IHH, Centre of Logistics and Supply Chain Management

   Författare :Laura Daugnoraite; Kestutis Slaitas; [2010]
   Nyckelord :Reverse supply chain; Strategy; Lean; Agile; Leagile; Reverse supply chain processes;

   Sammanfattning : The reverse part of the supply chain becomes more and more important due to the legislation, environmental concerns, higher volumes of returns, etc. As a result, companies cannot see the reverse supply chain as the additional costs only and have to think strategically. LÄS MER

5. 4. Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs

   Magister-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Laurence Butler; Jonas Lidgren; [2010]
   Nyckelord :Lock In; Psychological Switching Costs; Dynamic Capabilities;

   Sammanfattning : Abstract With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also developed. In the light of this, we have completed this thesis which concerns the influence of the internet and the possibilities of forming long lasting relationships between businesses and customers through what we have described as ‘Locking in’ the customer. LÄS MER