Sökning: "Matej Kyjovský"

Hittade 1 uppsats innehållade orden Matej Kyjovský.

  1. 1. Yearning for the Future: Exploring Forestalgia through Generation Z’s Experiences : An exploratory study on forestalgia experiences in upcoming video game title releases

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Matej Kyjovský; Tim McIntyre; Patrick Fenger-Krog; [2023]
    Nyckelord :Forestalgia; Nostalgia; Video Games; Interpretive Phenomenological Analysis; Personal Experiences; Emotional and Cognitive Responses; Socialisation;

    Sammanfattning : Background: Nowadays nostalgia has become a staple within the marketers’ toolkit on grounds of the plethora of positive effects it has on consumers. It is however solely focused on memories and the individual’s yearning for the past. LÄS MER