Sökning: "Patrick Fenger-Krog"
Hittade 1 uppsats innehållade orden Patrick Fenger-Krog.
1. Yearning for the Future: Exploring Forestalgia through Generation Z’s Experiences : An exploratory study on forestalgia experiences in upcoming video game title releases
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Nowadays nostalgia has become a staple within the marketers’ toolkit on grounds of the plethora of positive effects it has on consumers. It is however solely focused on memories and the individual’s yearning for the past. LÄS MER
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