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1. 1. Rethinking the Employer Branding Landscape

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Mathilda Kock; Alice Berggren; [2021]
   Nyckelord :Employer Branding; Generation Z; Employer Preferences; Human Resources; Competitive Advantage; Resource-Based View; Culture; Gender; Sweden; Denmark; Business and Economics;

   Sammanfattning : In this bachelor’s thesis, the employer preferences among Generation Z individuals are explored. Generation Z is currently the youngest generation entering the labour market. The entrance of Generation Z individuals is predicted to come with new challenges for firms in how to attract and retain skilful employees from this generation. LÄS MER