Sökning: "Maya Hulinder"

Hittade 1 uppsats innehållade orden Maya Hulinder.

  1. 1. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Maya Hulinder; Diana Sahyzadeh; [2021]
    Nyckelord :electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Sammanfattning : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. LÄS MER