Sökning: "Miguel Brand"

Hittade 2 uppsatser innehållade orden Miguel Brand.

  1. 1. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Författare :Miguel Angel Serrano Manchón; [2021]
    Nyckelord :Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Sammanfattning : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. LÄS MER

  3. 2. The State of QR codes : A qualitative research on Swedish premium fashion brands

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Filipe Miguel Álvaro de Lima; [2012]
    Nyckelord :QR codes; CRM; brand awareness; mobile marketing;

    Sammanfattning : Brands are now more aware of the importance of implementing a mobile marketing strategy by employing a QR code campaign with the intent of enhancing brand awareness and strength the relationship with customers. Thus, an extensive research has been conducted on this subject with focus on the Swedish premium fashion market . LÄS MER