Sökning: "Miguel Angel Serrano Manchón"
Hittade 1 uppsats innehållade orden Miguel Angel Serrano Manchón.
1. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin countries
Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and LogisticsSammanfattning : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. LÄS MER
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