Sökning: "Mikaela Setterhall"
Hittade 1 uppsats innehållade orden Mikaela Setterhall.
1. Theory of Reasoned Action and the role of external factors in organic food purchase
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This study examines a current phenomenon and behavioural shift amongst consumers’, namely the accelerating growth of organic food sales in Sweden. By combining the Theory of Reasoned Action (TRA), with the logic of value co-creation, an appropriate research tool has been developed stemmed from two related sub-studies. LÄS MER
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