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1. INVASION DIREKTMARKNADSFÖRING
Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. LÄS MER
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