Sökning: "Muhammad Brand"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Muhammad Brand.

1. 1. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Muhammad Usman Anwar; Usman Younis; [2023]
   Nyckelord :Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

   Sammanfattning : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. LÄS MER

3. 2. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

   Master-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Författare :Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
   Nyckelord :Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

   Sammanfattning : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. LÄS MER

4. 3. Desire for truly sustainable suppliers; how to make it work? : Research on Nordic product-based companies

   Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Muhammad Saad Sajid; David Gamble; [2021]
   Nyckelord :Sustainable Supply Chain Management; Sustainable suppliers; Brand owners.;

   Sammanfattning : Background: Research provides insights on the concept of sustainability in the field of supply chain management, by comparing the theoretical concept of SSCM and the practical understanding or focus of brand owners while representing sustainability. Research describes the value and significance of all three elements of sustainability to prevent brand reputational damage. LÄS MER

5. 4. Brand value of online fashion retailers in Bangladesh

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Muhammad Muktadir Rahman; [2020]
   Nyckelord :Online fashion; fashion retailers; brand value; e-commerce.;

   Sammanfattning : Creating brand value is a vital procedure for online fashion retailers to customers. In Bangladesh, todays, e-commerce fashion is a new trend for the consumers. People are purchasing through online than ever before in Bangladesh. LÄS MER

7. 5. Corporate Identity, Corporate Branding and Brand Image

   Master-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

   Författare :Muhammad Ghayour Khan; Omar Khan; [2016]
   Nyckelord :Corporate identity; Corporate branding; Brand image; Organizational culture.;

   Sammanfattning : This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. LÄS MER