Sökning: "Muthuporuthotage Salini Rasadi Perera"

Hittade 1 uppsats innehållade orden Muthuporuthotage Salini Rasadi Perera.

1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
   Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER