Sökning: "Nadine Bolm"

Hittade 1 uppsats innehållade orden Nadine Bolm.

  1. 1. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nadine Bolm; Betty Hartigan; [2018]
    Nyckelord :Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Sammanfattning : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. LÄS MER