Sökning: "Natalie Gullbing"

Hittade 1 uppsats innehållade orden Natalie Gullbing.

  1. 1. Analyzing the Elements on ASOS’s Product Pages that Attract and Impact User Purchase Intention

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Natalie Gullbing; Caroline Kristensen; [2023]
    Nyckelord :Product page; Fast-Fashion; E-commerce; Retail; User-Experience; Product Page Information; Internet Retail Process;

    Sammanfattning : The purpose of this study is to get an idea of what impact different elements and information has on a product page in order for the user to be inclined to purchase the product. Furthermore this research will look into the possible differences and/or similarities between genders. LÄS MER