Sökning: "Internet Retail Process"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden Internet Retail Process.

  1. 1. Analyzing the Elements on ASOS’s Product Pages that Attract and Impact User Purchase Intention

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Natalie Gullbing; Caroline Kristensen; [2023]
    Nyckelord :Product page; Fast-Fashion; E-commerce; Retail; User-Experience; Product Page Information; Internet Retail Process;

    Sammanfattning : The purpose of this study is to get an idea of what impact different elements and information has on a product page in order for the user to be inclined to purchase the product. Furthermore this research will look into the possible differences and/or similarities between genders. LÄS MER

  3. 2. Utvecklingen av Omnichannel inom detaljhandeln : En kvalitativ fallstudie av hur två större aktörer inom svensk detaljhandel ser på sina utvecklingsresor mot ett fullt utvecklat ekosystem för Omnihandel

    Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Andreas Sülau; [2023]
    Nyckelord :Omnichannel; Retail; Eco system; Digital affärsutveckling; Detaljhandel; Kundcentrerade affärsmodeller; Ekosystem;

    Sammanfattning : Detaljhandeln har under de senaste åren genomgått en genomgripande förändring och shopping har idag fått en helt annan innebörd än tidigare. Kundresan är inte längre en linjär process, utan är snarare ett ekosystem av olika försäljningsställen och kontaktvägar genom vilka kunden rör sig fritt mellan olika kanaler. LÄS MER

  4. 3. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amelia Nablsi; Swapnajit Saha; [2021]
    Nyckelord :E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER

  5. 4. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    Master-uppsats, Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Författare :TING YANG; Yang Wu; [2021]
    Nyckelord :Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Sammanfattning : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. LÄS MER

  7. 5. Managing negative eWOM in the retail industry : A qualitative study of proactive and reactive strategies

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Emma Landgren; Martina Lidberg; [2021]
    Nyckelord :eWOM; managing negative eWOM; proactive strategies; reactive strategies;

    Sammanfattning : In the fast pace of the development of the Internet and the increased use of it more and more people use interactive platforms to connect with each other. The increased opportunity and ability to share content with people around the globe has led to the emergence of eWOM. LÄS MER