Sökning: "SO-LO-MO"

Hittade 1 uppsats innehållade ordet SO-LO-MO.

  1. 1. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    Master-uppsats, Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Författare :TING YANG; Yang Wu; [2021]
    Nyckelord :Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Sammanfattning : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. LÄS MER