Sökning: "Natalie Wawczak"

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  1. 1. Hej or Nej? : An exploration of Swedish consumer value perceptions of female gaming organizations

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Natalie Wawczak; [2021]
    Nyckelord :gaming; gender; toxic masculinity; female organizations; consumer value perceptions;

    Sammanfattning : Background: Gaming has emerged from a niche industry to a major global player making billions of dollars in revenue year after year. Many companies and industries alike are taking note of the increasing prominence and investing into the market. LÄS MER