Sökning: "Optical retailing"
Hittade 1 uppsats innehållade orden Optical retailing.
1. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. LÄS MER
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