Sökning: "Alex Nguyen"

Hittade 1 uppsats innehållade orden Alex Nguyen.

  1. 1. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Erik Nguyen; Alex Nguyen; [2021]
    Nyckelord :AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

    Sammanfattning : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. LÄS MER