Sökning: "Pakistani Users"

Hittade 4 uppsatser innehållade orden Pakistani Users.

  1. 1. Investigating Factors Influencing the Continued Usage and Adoption of Smartwatches: : An Analysis Of Pakistani Users

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Sehrish Raza; [2023]
    Nyckelord :Smartwatch adoption; Behavioral intentions; technology integration; Pakistani Users;

    Sammanfattning : An important field of research now is how smartwatches are being adopted and used in variouscultural situations. The adoption of smartwatches among Pakistani consumers is the subject ofthis study, with an emphasis on understanding the behavioral intents and usage patternsinfluenced by cultural customs and lifestyle preferences. LÄS MER

  3. 2. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :ANA HUSSAIN; ZAHID ALI; [2022]
    Nyckelord :Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

    Sammanfattning : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. LÄS MER

  4. 3. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Mohammad Arshad Sheikh; [2009]
    Nyckelord :marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Sammanfattning : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. LÄS MER

  5. 4. BARRIERS IN THE DEVELOPMENT OF ELECTRONIC COMMERCE : A STUDY OF PAKISTANI ENVIORNMENT

    Magister-uppsats, IHH, Centre of Logistics and Supply Chain Management; IHH, Centre for Innovation Systems, Entrepreneurship and Growth

    Författare :Humayun Aijaz; Faisal Suhail Butt; [2009]
    Nyckelord :Electronic Commerce; Pakistan;

    Sammanfattning : E-commerce has flourished in the developed world and is playing an important role in the everyday lives of the people and national economies. The developing nations are far behind in this regard even though their governments have made considerable efforts to encourage e-commerce. LÄS MER