Sökning: "Rahel Zumbuehl"

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  1. 1. Generation Z’s Perceived Value of Customised Fashion : A Mixed Method Approach

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Cornelia Flodemark; Rahel Zumbuehl; [2021]
    Nyckelord :Perceived Consumer Value; Customisation; Customised Fashion; Generation Z;

    Sammanfattning : The standardised approach of producing fashion products in conjunction with the fast fashion trend has triggered a throwaway culture where premature disposal of well- functioning fashion products is a major problem. However, a shift has been revealed with the emerging demand for personalised fashion, as opposed to standardised garments. LÄS MER