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1. 1. Hur säkerställs effekten av marknadsföring när den outsourcas?

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Gustaf Thulin; Rasmus Brandt; []
   Nyckelord :marknadsföring; outsourcing; marketing;

   Sammanfattning : Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. LÄS MER