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  1. 1. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Magdalena Kaminskaite; Simon Johansson; [2019]
    Nyckelord :: Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

    Sammanfattning : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. LÄS MER