Sökning: "Sandra Elstig"

Hittade 1 uppsats innehållade orden Sandra Elstig.

  1. 1. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Klara Brännström; Sandra Elstig; [2023]
    Nyckelord :Influencer Marketing; Customer-Based Brand Equity;

    Sammanfattning : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. LÄS MER