Sökning: "Simeon Kovachki"

Hittade 1 uppsats innehållade orden Simeon Kovachki.

  1. 1. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Simeon Kovachki; Ventsislav Marinov; [2018]
    Nyckelord :Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Sammanfattning : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. LÄS MER