Sökning: "Stina Aspegren"
Hittade 1 uppsats innehållade orden Stina Aspegren.
1. Digitala relationer i en fysisk bransch - en studie i hantering av kundrelationer i sociala medier
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In the past, symmetric communication in customer relationships was seen as utopian, today, however, social media have provided new tools which create new dimensions of possibilities for dialogue. Today we find ways through social media to create a more symmetric communication between customer and organization. LÄS MER
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