Sökning: "Stina Aspegren"

Hittade 1 uppsats innehållade orden Stina Aspegren.

  1. 1. Digitala relationer i en fysisk bransch - en studie i hantering av kundrelationer i sociala medier

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Stina Aspegren; Daniel Hultberg; [2013]
    Nyckelord :CRM; customer relationships; social media; word of mouth; digital communication; Facebook; customer engagement; customer delight; added value; sport- and outdoor business; Social Sciences;

    Sammanfattning : In the past, symmetric communication in customer relationships was seen as utopian, today, however, social media have provided new tools which create new dimensions of possibilities for dialogue. Today we find ways through social media to create a more symmetric communication between customer and organization. LÄS MER